Blog

By Top Design Firms | Posted in Logo Design | July 19, 2016

It’s not surprising to most people to hear that logos matter. According to Robert Jones, a professor of branding at the University of East Anglia, logos are a form of communications used to express a company’s inherent values. “It helps express how you’re different from your rivals,” he explains in an interview with the BBC.It’s important to note that, like many aspects of running a business in 2016 -- whether it’s keeping a website, updating social media, or simply... READ MORE

By Matt Aaron | Posted in Web Design | June 20, 2016

The change of pace that drives the e-commerce industry can be exciting or nauseating, depending on your point of view. Savvy marketers make a point to identify trends early and use them to carve out more customers and increasingly profitable niches; their less successful competitors are constantly playing catch-up and wondering what they can do to attract more buyers.That’s especially true when it comes to big trends that shape and reshape online retailing again and again. In 2016, we are in the midst... READ MORE

By Top Design Firms | Posted in Web Design | May 20, 2016

Did you know that approximately 38% of people will stop using a website if they believe the content and/or layout isn’t attractive? That website design matters for determining a website’s success isn’t really a new concept, and taking a look at how website design has evolved over the past couple decades can be a real eye opener. Sites are more and more focused on not only looking clean, but providing a clean interface as well.If you’re trying to choose a web design agency and wonderi... READ MORE

By Top Design Firms | Posted in Mobile App Design | May 09, 2016

Adults are spending an increasing amount of their time with mobile media. In 2010, the average consumer spent a mere 20 minutes of each day on their mobile device. By 2015, however, this number grew to 2.8 hours -- this was the year that mobile media took over a majority of digital consumption. It’s no surprise, then, that the average user is becoming more and more reliant on phone apps to guide their mobile experience. Smartphone users spend about 90% of their phone time on mobile apps.Designing a gr... READ MORE

By Top Design Firms | Posted in Logo Design | April 21, 2016

Designer Karl Lagerfeld once famously said, “Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs.”Does this resonate with the logos you’ve been using? There are a number of tips you can employ to create a better logo -- at the end of the day, though, a logo is the ultimate translation of a brand, and making a simple yet recognizable logo is often a lot harder than companies like Target or Nike make it loo... READ MORE

By Top Design Firms | Posted in Logo Design | April 13, 2016

The logo you choose for your mobile app matters. At the core of great design isn’t just APIs and clean code: the user experience with design matters. In other words, the look and feel. Apps like Instagram and Snapchat have icons so iconic that nearly everyone can recognize them. How can you design a good mobile app logo? Here are 7 important tips.Embrace SimplicityAt the end of the day, you’re working with a logo that, on a screen, will often be smaller than the size of a thumbnail. It’s e... READ MORE

By Top Design Firms | Posted in Responsive Design | April 07, 2016

Did you know that mobile traffic now accounts for 16% of all web traffic? Having responsive web design is important for a number of reasons -- but chief among them is that so many people are accessing your website from multiple devices. Years ago, it used to be common to have one website for PCs, and another for the smartphone. Today, though, this is a clunky solution -- and mobile users aren’t going to want to get half the available website information just because they’re on their phone.About... READ MORE

By Top Design Firms | Posted in Web Design | March 16, 2016

Great website design matters. If a website takes too long to load, about 40% of visitors will abandon it, according to Econsultancy. If you’ve already spent a fair amount of money on SEO, online marketing and PPC, all that investment can go down the drain if your website, ultimately, isn’t appealing enough to consumers or makes them distrust your products or services.Actually choosing a web design firm, however, is no easy task. A decade ago, it was popular to hire the freelancer offering the ch... READ MORE

By Top Design Firms | Posted in Mobile App Design | March 16, 2016

When you’re developing a website or app, you’ll typically be requested to do so for both Android and Apple phones. Why should you design for both iOS and Android? It’s pretty clear that both are important, and ignoring either market can cut you off from potentially thousands of users, especially as the overall rate of worldwide smartphone adoption continues to grow. Android dominates the worldwide market with an 83% share, but in the U.S. Apple iOS accounts for 43% of the smartphone market... READ MORE

By Top Design Firms | Posted in Logo Design | February 08, 2016

“Symbolize and summarize,” Paul Bass once wrote about designing logos. Bass was responsible for some of the most iconic logos of the past century, including logos for Girl Scouts, Kleenex, and many more.As a logo designer, you’re not likely to be in charge of creating logos for huge companies like Target (the bull’s eye symbol) or Nike (the swoosh). More likely, you’ll be working with small to medium sized businesses that will be relying on you to connect the dots between their... READ MORE