Blog

By Capitol Tech Solutions | Posted in Web Design | January 11, 2017

With so many cheap services and tools available that allow you build your own website, how do you determine whether you should hire a professional web design agency? Drawing from years of experience and customer feedback, do-it-yourself and dime-a-dozen website creation platforms may not help your online business as much as you think. The science of online business is more complex than simply creating a website. Oftentimes, business owners fail to realize this until after they have already investe... READ MORE

By Top Design Firms | Posted in Logo Design | October 13, 2016

A skillfully crafted logo will do much more than provide an aesthetic representation of your brand.  It has the ability to elevate your business and set it apart in a saturated market.  With a few key elements, it is possible to design a logo that sets an appropriate tone for your brand, with true staying power and memorability. Minimalist ApproachWhen creating a logo, a minimalist approach is best.  A clean and simple design will be most retainable to an audience. The color scheme shoul... READ MORE

By Gabriel Shaoolian | Posted in Web Design | October 05, 2016

Building a website is very similar to building a home. Asking how much a websites costs without having the proper blueprint for it and what features you want is like asking how much a home costs without an architectural blue print. It’s impossible to determine a price for the cost of building a new home without considering things like how many bedrooms you want or what type of material you want to use, and in a similar sense, the same goes for building a website.So, before you get a price for a websit... READ MORE

By Gabriel Shaoolian | Posted in Digital Marketing | September 30, 2016

With so many digital marketing agencies to choose from, making the right selection for your brand can be difficult. Every brand has different needs, objectives, and budgets, but ultimately all want to engage their audience in a way that helps them to grow and become more profitable.Too often, we see brands make the mistake of calling agencies and asking questions such as “How much do you charge for marketing?” or “How much do you charge for SEO?” What these prospective clients fail t... READ MORE

By Top Design Firms | Posted in Logo Design | August 18, 2016

We hear a lot about brand image, and brand identity, and the two terms are often used interchangeably. The concepts themselves have a lot of overlap, and yet -- most marketers would argue that there are some fairly big differences between the two. So what’s the deal?Brand identity is the image your business seeks to project to the outside world. Take McDonalds as a key example. McDonalds is currently involved in the painful (but potentially lucrative) process of re-branding itself in order to stay abr... READ MORE

By Top Design Firms | Posted in Mobile App Design | August 09, 2016

Traditionally, developing a website was about just that: developing a website. In recent years, however, the app marketplace has turned that standard on its head. In fact, many companies are now concentrating on mobile app development as their main opportunity to communicate with online consumers. Why? Here are a few key reasons.Easy to PersonalizeThe typical website experience is not a very personal one. Users might eventually see more personalized options, such as the recommendations Amazon might display... READ MORE

By Top Design Firms | Posted in Logo Design | July 19, 2016

It’s not surprising to most people to hear that logos matter. According to Robert Jones, a professor of branding at the University of East Anglia, logos are a form of communications used to express a company’s inherent values. “It helps express how you’re different from your rivals,” he explains in an interview with the BBC.It’s important to note that, like many aspects of running a business in 2016 -- whether it’s keeping a website, updating social media, or simply... READ MORE

By Matt Aaron | Posted in Web Design | June 20, 2016

The change of pace that drives the e-commerce industry can be exciting or nauseating, depending on your point of view. Savvy marketers make a point to identify trends early and use them to carve out more customers and increasingly profitable niches; their less successful competitors are constantly playing catch-up and wondering what they can do to attract more buyers.That’s especially true when it comes to big trends that shape and reshape online retailing again and again. In 2016, we are in the midst... READ MORE

By Top Design Firms | Posted in Web Design | May 20, 2016

Did you know that approximately 38% of people will stop using a website if they believe the content and/or layout isn’t attractive? That website design matters for determining a website’s success isn’t really a new concept, and taking a look at how website design has evolved over the past couple decades can be a real eye opener. Sites are more and more focused on not only looking clean, but providing a clean interface as well.If you’re trying to choose a web design agency and wonderi... READ MORE

By Top Design Firms | Posted in Mobile App Design | May 09, 2016

Adults are spending an increasing amount of their time with mobile media. In 2010, the average consumer spent a mere 20 minutes of each day on their mobile device. By 2015, however, this number grew to 2.8 hours -- this was the year that mobile media took over a majority of digital consumption. It’s no surprise, then, that the average user is becoming more and more reliant on phone apps to guide their mobile experience. Smartphone users spend about 90% of their phone time on mobile apps.Designing a gr... READ MORE