Blog

By Top Design Firms | Posted in Digital Marketing | March 07, 2017

The digital marketing landscape is always moving forward. Keeping up with news and trends is absolutely crucial to your success, but with all the digital marketing blogs out there, choosing the right ones to follow can be difficult. We’ve compiled a list of the top digital marketing blogs you should follow to improve your strategy. Read on for our top picks.Marketing LandIf you only follow one digital marketing blog, it should be Marketing Land, a daily publication covering all aspects of the digital... READ MORE

By Top Design Firms | Posted in Top Agency Spotlights | February 22, 2017

The best media agencies have a solid vision of who they are and what they represent. Bowen Media has four founding principles that set them apart from the competition. Read on to learn what makes Bowen Media a top agency for your business planning, web design, and online marketing needs.  ... READ MORE

By Top Design Firms | Posted in Digital Marketing | February 07, 2017

We see logos and interact with brands all day, every day. When a company switches things up, they spend tons of money on research and design to make sure they don’t alienate their consumer base. 2016 saw some major redesigns. Some were controversial; others were well-received. Check out our list of the 8 biggest logo and brand changes of 2016.Bud LightBud Light’s iconic can has been completely redesigned with a new logo and a background image that ties the design more strongly to the iconic Budw... READ MORE

By Top Design Firms | Posted in Digital Marketing | January 20, 2017

Making marketing graphics is one of those chores that never ends. As soon as you finish one batch, there’s another batch to be made. When it comes to creating marketing graphics, it’s all about having the right tools for the job. That’s why we’ve compiled the top resources for creating marketing graphics. Each of these top resources for creating marketing graphics excels in a particular area. Combine them all for a deluxe design suite or choose the ones that fit your needs best.Canva... READ MORE

By Capitol Tech Solutions | Posted in Web Design | January 11, 2017

With so many cheap services and tools available that allow you build your own website, how do you determine whether you should hire a professional web design agency? Drawing from years of experience and customer feedback, do-it-yourself and dime-a-dozen website creation platforms may not help your online business as much as you think. The science of online business is more complex than simply creating a website. Oftentimes, business owners fail to realize this until after they have already investe... READ MORE

By Top Design Firms | Posted in Logo Design | October 13, 2016

A skillfully crafted logo will do much more than provide an aesthetic representation of your brand.  It has the ability to elevate your business and set it apart in a saturated market.  With a few key elements, it is possible to design a logo that sets an appropriate tone for your brand, with true staying power and memorability. Minimalist ApproachWhen creating a logo, a minimalist approach is best.  A clean and simple design will be most retainable to an audience. The color scheme shoul... READ MORE

By Gabriel Shaoolian | Posted in Web Design | October 05, 2016

Building a website is very similar to building a home. Asking how much a websites costs without having the proper blueprint for it and what features you want is like asking how much a home costs without an architectural blue print. It’s impossible to determine a price for the cost of building a new home without considering things like how many bedrooms you want or what type of material you want to use, and in a similar sense, the same goes for building a website.So, before you get a price for a websit... READ MORE

By Gabriel Shaoolian | Posted in Digital Marketing | September 30, 2016

With so many digital marketing agencies to choose from, making the right selection for your brand can be difficult. Every brand has different needs, objectives, and budgets, but ultimately all want to engage their audience in a way that helps them to grow and become more profitable.Too often, we see brands make the mistake of calling agencies and asking questions such as “How much do you charge for marketing?” or “How much do you charge for SEO?” What these prospective clients fail t... READ MORE

By Top Design Firms | Posted in Logo Design | August 18, 2016

We hear a lot about brand image, and brand identity, and the two terms are often used interchangeably. The concepts themselves have a lot of overlap, and yet -- most marketers would argue that there are some fairly big differences between the two. So what’s the deal?Brand identity is the image your business seeks to project to the outside world. Take McDonalds as a key example. McDonalds is currently involved in the painful (but potentially lucrative) process of re-branding itself in order to stay abr... READ MORE

By Top Design Firms | Posted in Mobile App Design | August 09, 2016

Traditionally, developing a website was about just that: developing a website. In recent years, however, the app marketplace has turned that standard on its head. In fact, many companies are now concentrating on mobile app development as their main opportunity to communicate with online consumers. Why? Here are a few key reasons.Easy to PersonalizeThe typical website experience is not a very personal one. Users might eventually see more personalized options, such as the recommendations Amazon might display... READ MORE