The start of any good optimization campaign begins with an in-depth discovery process. This is where we seek to understand your needs as a client. This is also where any problems with your current website will be looked at, and a tentative statement of work (SOW) will be developed to show you how these problems will be fixed and how we will be able to attain mutual growth goals for SEO. We reverse engineer growth goals from the target number of leads you want to acquire each month. Because leads will be acquired in the first month of your marketing campaign, you should always expect to combine pay per click (PPC) as part of the overall monthly marketing strategy.