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By Top Design Firms | Posted in Logo Design | April 21, 2016

Designer Karl Lagerfeld once famously said, “Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs.”Does this resonate with the logos you’ve been using? There are a number of tips you can employ to create a better logo -- at the end of the day, though, a logo is the ultimate translation of a brand, and making a simple yet recognizable logo is often a lot harder than companies like Target or Nike make it loo... READ MORE

By Top Design Firms | Posted in Logo Design | April 13, 2016

The logo you choose for your mobile app matters. At the core of great design isn’t just APIs and clean code: the user experience with design matters. In other words, the look and feel. Apps like Instagram and Snapchat have icons so iconic that nearly everyone can recognize them. How can you design a good mobile app logo? Here are 7 important tips.Embrace SimplicityAt the end of the day, you’re working with a logo that, on a screen, will often be smaller than the size of a thumbnail. It’s e... READ MORE

By Top Design Firms | Posted in Responsive Design | April 07, 2016

Did you know that mobile traffic now accounts for 16% of all web traffic? Having responsive web design is important for a number of reasons -- but chief among them is that so many people are accessing your website from multiple devices. Years ago, it used to be common to have one website for PCs, and another for the smartphone. Today, though, this is a clunky solution -- and mobile users aren’t going to want to get half the available website information just because they’re on their phone.About... READ MORE

By Top Design Firms | Posted in Web Design | March 16, 2016

Great website design matters. If a website takes too long to load, about 40% of visitors will abandon it, according to Econsultancy. If you’ve already spent a fair amount of money on SEO, online marketing and PPC, all that investment can go down the drain if your website, ultimately, isn’t appealing enough to consumers or makes them distrust your products or services.Actually choosing a web design firm, however, is no easy task. A decade ago, it was popular to hire the freelancer offering the ch... READ MORE

By Top Design Firms | Posted in Mobile App Design | March 16, 2016

When you’re developing a website or app, you’ll typically be requested to do so for both Android and Apple phones. Why should you design for both iOS and Android? It’s pretty clear that both are important, and ignoring either market can cut you off from potentially thousands of users, especially as the overall rate of worldwide smartphone adoption continues to grow. Android dominates the worldwide market with an 83% share, but in the U.S. Apple iOS accounts for 43% of the smartphone market... READ MORE

By Top Design Firms | Posted in Logo Design | February 08, 2016

“Symbolize and summarize,” Paul Bass once wrote about designing logos. Bass was responsible for some of the most iconic logos of the past century, including logos for Girl Scouts, Kleenex, and many more.As a logo designer, you’re not likely to be in charge of creating logos for huge companies like Target (the bull’s eye symbol) or Nike (the swoosh). More likely, you’ll be working with small to medium sized businesses that will be relying on you to connect the dots between their... READ MORE

By Top Design Firms | Posted in Design Agency Roundup | January 29, 2016

The results are in… here are February's Top Design Firms broken down into four categories.Category 1: Top Web Design Firms#1 - Lounge Lizard New York, New YorkExpertise: Web Design, Apps, UX/UI, Marketing, BrandingThe Lounge Lizard team mixes digital strategy with creativity and blends in technology-focused, customized solutions to help bring brands to the front of their industry. They believe your brand identity should be stamped on all you do, as it tells your customers who you are. They ensure you... READ MORE

By Top Design Firms | Posted in Design Agency Roundup | January 13, 2016

The results are in… here are January's Top Design Firms broken down into four categories.Category 1: Top Web Design Firms#1 - Lounge Lizard New York, New YorkExpertise: Web Design, Branding, UX/UI, Apps, MarketingLounge Lizard understands the importance of branding and marketing and has delivered results time and time again. Aside from their various other specialties, they truly shine in their Internet Marketing efforts. Lounge Lizard helps to build your brand and maintain an online reputation that y... READ MORE

By Top Design Firms | Posted in Web Design | January 11, 2016

As the online world continues to rapidly evolve to accommodate the user experience, each year sees a wide range of changes and improvements. User experience design, or UX design, has seen its fair share of changes in 2015, including an increased focus on responsive web design.Although it’s impossible to predict the future, we can certainly make a well educated guess. Here is our list of UX trend predictions for 2016. A Shift Forward in the “Internet of Things”Even though in many cases... READ MORE

By Top Design Firms | Posted in Web Design | December 23, 2015

“Websites promote you 24/7; no employee will do that,” marketing consultant Paul Cookson once wrote.It’s difficult to fully understand the importance of a great website, because its function as a part of your business is multi-faceted. It’s not only your store front; it’s an advertisement for your company. It’s a place to establish your brand. To address criticisms, or highlight praise.While figuring out just what your website is doing for your business can often be an in... READ MORE