Running a successful business in the digital age means having an effective website. But in order to create a website that is as successful as your business, you need to know what to look for in a web design firm. The top web design firms will create a site that reflects your business goals and your brand while garnering new clients. If you are in the process of researching website designers, here are four things to look out for when choosing the best web design firm for your brand.
Mobile Friendly Designers
The web design firm you enlist should be fully capable of keeping up with the emerging mobile trends in the market. Websites are viewed more often from devices like smartphones and tablets, and your website should be able to adjust to those screens. Look for a web design firm that specializes in responsive design, or in creating site layouts that instinctually change to fit whichever screen it is accessed on. If your clients can’t visit your site from their mobile device, it is not only an inconvenience, but also indicates that you do not follow (or value) industry-wide trends.
The information included in your portfolio, employee biographies, blogs, and even client testimonials should generate more traffic to your site, and finding the design firm with skilled Search Engine Optimization (SEO) specialists ensures that they will design your website with best practices in mind. Beyond the visuals of your website, many design firms will also be responsible for the copy on your site. SEO is the technique web design firms and digital marketers use to create content for websites that will be picked up and displayed by big search engines like Google. This type of exposure can help your business leap out of obscurity. Look for firms that have teams of professional writers who specialize in SEO, and pay close attention to their client reviews. A real SEO specialist will always be transparent and able to provide data to back the content provided (if hired to write the content on your site).
If you want to turn your website into an online store (eCommerce site), you can search for design firms that are experienced with programs such as Authorize.net and other online payment gateways. Shopping carts, coupon codes, and credit card processing are all tools your sales site will need, and having a design firm that is knowledgeable in this area and can help you design an easy-to-manage and easy-to-use website will be key to your success.
Excellent Customer Service
Above all, the web design firm you decide to work with needs to focus on your business goals. Nothing less than excellent customer service will do, and the design firm that heeds your creative vision, fully understands your needs, and offers valuable marketing advice will be the best firm for you. The winning design firm will find the most effective way to design your site so that it matches your brand, budget, and business goals. They should feel more like a part of your team than an outside entity simply providing a service.
With these four points in mind, you can start refining your search for the best web design firm for you. At Top Design Firms, we’ve organized and professionally ranked millions of design firms across the country and the globe so you don’t have to. We list firms by location so you can easily find the nearest, best fit for your business. Wherever your business takes you and whatever your marketing vision may be, we can help you pinpoint the web team that will help you achieve success.