It’s 2019, and the question is no longer whether or not you should be doing social media; it’s how you can choose the best social media strategy to meet your objectives. With so much information available and so many self-proclaimed experts, it can be difficult to cut through the promotion and find the truth. That’s why we’ve compiled this list of 3 social media strategies that work - so you can find the best strategy to promote your business or organization.
If a picture is worth a thousand words, a video is worth even more. Add in real-time commenting and interaction, and you have live videos - one of the most powerful strategies available in your social media tool kit. Live videos have seen tremendous growth and engagement. Customers enjoy the behind the scenes view that these videos provide and the opportunity to interact with a business or organization in a less formal setting. Make your live videos entertaining and short. Engage your viewers and be sure to optimize the video after you end it so that it can continue to receive views and interaction even after it’s live.
One of the best ways to extend your reach on social media is to leverage influencers who already have a loyal following. Find influencers who already love your products by searching for content about your products. If you are less well-known search for influencers in your niche and reach out. You can offer free product, giveaways, or sponsored posts, videos, and social media content in exchange for them sharing your message with their readers/viewers. This is an excellent way to gain exposure quickly. Influencers get pitched for lots of opportunities, so be concise and make your offer appealing enough to be worth their time. You’ll be surprised how quickly you can go viral with the right help.
People love receiving recognition. Give customers an opportunity to create content for your social media channels. Let them submit stories, ideas, or images of your product in use and then use that content to fill your content calendar. Not only does this allow you to spend less time compiling relevant content, but it also makes your followers more engaged in your content.
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