Articles In 'Logo Design'

By Top Design Firms | Posted in Logo Design | June 08, 2017

If you are creative, love art, and enjoy technology, logo design may be the right career for you. But what school is best for this career path? We’ve compiled a list of the top schools to attend for logo design. Each school on the list offers a highly-rated graphic design program preparing students for a career in logo design.... READ MORE

By Top Design Firms | Posted in Logo Design | May 09, 2017

Your logo is the centerpiece of your brand’s identity. Because it plays such an integral role in brand recognition, it cannot be changed constantly. Once it’s designed, it will follow your business for a long time. Elements of a logo may last the entire time your business is in operation.So, it’s not surprising that one of the hardest parts of deciding on a logo is choosing the logo colors. You want to choose colors that are on trend, but you don’t want to get lost in the shuffle or... READ MORE

By Top Design Firms | Posted in Logo Design | October 13, 2016

A skillfully crafted logo will do much more than provide an aesthetic representation of your brand.  It has the ability to elevate your business and set it apart in a saturated market.  With a few key elements, it is possible to design a logo that sets an appropriate tone for your brand, with true staying power and memorability. Minimalist ApproachWhen creating a logo, a minimalist approach is best.  A clean and simple design will be most retainable to an audience. The color scheme shoul... READ MORE

By Top Design Firms | Posted in Logo Design | August 18, 2016

We hear a lot about brand image, and brand identity, and the two terms are often used interchangeably. The concepts themselves have a lot of overlap, and yet -- most marketers would argue that there are some fairly big differences between the two. So what’s the deal?Brand identity is the image your business seeks to project to the outside world. Take McDonalds as a key example. McDonalds is currently involved in the painful (but potentially lucrative) process of re-branding itself in order to stay abr... READ MORE

By Top Design Firms | Posted in Logo Design | July 19, 2016

It’s not surprising to most people to hear that logos matter. According to Robert Jones, a professor of branding at the University of East Anglia, logos are a form of communications used to express a company’s inherent values. “It helps express how you’re different from your rivals,” he explains in an interview with the BBC.It’s important to note that, like many aspects of running a business in 2016 -- whether it’s keeping a website, updating social media, or simply... READ MORE

By Top Design Firms | Posted in Logo Design | April 21, 2016

Designer Karl Lagerfeld once famously said, “Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs.”Does this resonate with the logos you’ve been using? There are a number of tips you can employ to create a better logo -- at the end of the day, though, a logo is the ultimate translation of a brand, and making a simple yet recognizable logo is often a lot harder than companies like Target or Nike make it loo... READ MORE

By Top Design Firms | Posted in Logo Design | April 13, 2016

The logo you choose for your mobile app matters. At the core of great design isn’t just APIs and clean code: the user experience with design matters. In other words, the look and feel. Apps like Instagram and Snapchat have icons so iconic that nearly everyone can recognize them. How can you design a good mobile app logo? Here are 7 important tips.Embrace SimplicityAt the end of the day, you’re working with a logo that, on a screen, will often be smaller than the size of a thumbnail. It’s e... READ MORE

By Top Design Firms | Posted in Logo Design | February 08, 2016

“Symbolize and summarize,” Paul Bass once wrote about designing logos. Bass was responsible for some of the most iconic logos of the past century, including logos for Girl Scouts, Kleenex, and many more.As a logo designer, you’re not likely to be in charge of creating logos for huge companies like Target (the bull’s eye symbol) or Nike (the swoosh). More likely, you’ll be working with small to medium sized businesses that will be relying on you to connect the dots between their... READ MORE