Top Design Firms Blog: Get Inspired

Design Trends, UX tips, & Business Growth Hacks

By Top Design Firms | Posted in Logo Design | May 09, 2017

Your logo is the centerpiece of your brand’s identity. Because it plays such an integral role in brand recognition, it cannot be changed constantly. Once it’s designed, it will follow your business fo...
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By Top Design Firms | Posted in Logo Design | October 13, 2016

A skillfully crafted logo will do much more than provide an aesthetic representation of your brand.  It has the ability to elevate your business and set it apart in a saturated market.  With a few key e...
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By Top Design Firms | Posted in Logo Design | August 18, 2016

We hear a lot about brand image, and brand identity, and the two terms are often used interchangeably. The concepts themselves have a lot of overlap, and yet -- most marketers would argue that there are some fair...
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By Top Design Firms | Posted in Logo Design | July 19, 2016

It’s not surprising to most people to hear that logos matter. According to Robert Jones, a professor of branding at the University of East Anglia, logos are a form of communications used to express a compan...
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By Top Design Firms | Posted in Logo Design | April 21, 2016

Designer Karl Lagerfeld once famously said, “Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs.”Does this resona...
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By Top Design Firms | Posted in Logo Design | April 13, 2016

The logo you choose for your mobile app matters. At the core of great design isn’t just APIs and clean code: the user experience with design matters. In other words, the look and feel. Apps like Instagram a...
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By Top Design Firms | Posted in Logo Design | February 08, 2016

“Symbolize and summarize,” Paul Bass once wrote about designing logos. Bass was responsible for some of the most iconic logos of the past century, including logos for Girl Scouts, Kleenex, and many mo...
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