Plan B was born in response to the advertising industry’s obsession with itself. This was reflected in the relentless chase for “billings that would grow their own business” and “creative awards that made the agency and individuals famous”. At Plan B we believe that this is a great disservice to clients. So we went about building a company that is completely committed to growing clients’ businesses and helping create strong brands. Simply put, Plan B is driven by your success. Our core team comprises stalwarts like • Anirudha Mukhedkar, Founder - has spent 22 years across JWT, Ogilvy and Grey Worldwide. His last held assignment was heading the office of Grey, Mumbai. • Ashok Sarath has 25 years in advertising having been the Creative Director at agencies like Ogilvy, Lowe & Contract and the man behind numerous successful brands • Prasad Erande has 15 years as a senior art director and later Creative Director at agencies like Saatchi & Saatchi (Bangalore and Colombo) and Grey Worldwide • Lisa Mukhedkar has worked 22years in advertising and marketing. In her advertising stint she worked with the JWT regional strategic planning cell handling brands like Kodak. Lisa also has over 6 years of rich experience in channel development and management in the jewellery business What this means is that clients have access to a team of very senior and accomplished professionals who are driven by the desire to deliver results for clients’ businesses. Most clients will tell you that this is both rare, and utterly invaluable. We have just one office in Bangalore. And some of our key clients are: • MTR Foods – Snacking Business and two newly acquired brands • MegaMart – end-to-end • Wipro (special corporate projects) • Men & Boys – India’s largest exclusive Mens Health and Beauty Chain • Divyasree (website development only) • Cavin Care (salon brands – Limelite and Green Trends) • EMC • Bunge (world’s largest oilseed company and owner of brands like Dalda and Chambal) – special projects • NR Group of Companies (Iris Home Fragrances) We would be happy to share with you some of our case studies that showcase how our thinking and our work has contributed to enormous success for our clients. The case studies are for: 1. Platinum Guild – How an unknown metal like Platinum dealt with the challenge of being in a “gold” obsessed country 2. Dalda – How a generic for Trans Fat Vanaspati migrated to a Healthy Refined oil 3. Samhita Academy – How a dream became a school 4. Shilpa – How we breathed life into an icon the world had forgotten 5. YLG – How we launched a salon chain What you get when you engage with Plan B is a true partner – committed to your business and your business goals. The team ensures they build a deep understanding of your brand, consumer and business such that there is continuous deep and insightful contribution – on both strategic and creative fronts. Apart from advertising services, Plan B’s core practices are in the area of Brand Identity and Design, Private Label Identity and Internal Branding. Our expertise in Branding has seen the birth of our sister concern – Restore Solutions (www.restoresolutions.in) with a thriving practice in the area of Retail Design.

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