The way we shop is changing, and nowhere is that more evident than online. While most businesses used to rely on customers coming to a physical location to purchase products, more and more businesses have added online shopping as an option for customers. But an ecommerce business is more than just a website with a shopping cart enabled. Read on if you’re looking for an answer to the question, “what’s an ecommerce business?”
What is an Ecommerce Business?
Ecommerce is any transfer of money and goods on an online platform. Most major retailers (and even small businesses) have an ecommerce website or online store where customers can purchase products. If you’ve ever shopped online, you have purchased from an ecommerce business.
How to Start an Ecommerce Business
If you have a product or service that would be a good fit for an ecommerce business, you may be wondering how to get started. First, you will need to find a web designer. Our directory of design firms is a great place to start. Remember that mobile purchases are on the rise and even surpass desktop purchases in some categories so it’s crucial to choose a responsive web design for your site. If you are designing the site yourself, be sure to adhere to best practices.
There’s a lot to running an ecommerce business, and your website is only one piece of the puzzle. You will also need to have products ready to ship (or be ready to provide services) when customers purchase. You’ll need to have your payment processor linked to your bank account, and shipping containers ready to go. If you will be shipping a lot of packages, you may want to look into bulk shipping rates with USPS, UPS, or Fedex. Learn more about our 4 tips for a successful ecommerce business.
If you’re worried about customers finding your product, you may want to hire someone to help with social media management and marketing. They will be able to create and manage social media profiles and promote your products when customers are searching for them, such as holidays and special occasions (just be sure your website is ready for the increased traffic). Thankfully, many of the design firms in our directory can help with those services as well.
Are you a web designer or design firm that can help companies develop an ecommerce website? Get ranked today and help potential clients find you. Contact us if you have any questions about the process.