Social media is a full-time job for a lot of people, and if you don’t have time to spend all day, every day working on it, it can be overwhelming. Thankfully, there are several social media scheduling tools out there that will help you keep your social media up to date even if you are on vacation miles away from wifi. Read on to learn about the 5 social media scheduling tools you need to optimize your social reach.
Buffer is on all the lists for the top social media scheduling tools. The app offers a free version that can schedule up to 10 posts at a time with one user and can connect to one social media account for each network. Paid plans start at $10 per month and allow 100 scheduled posts and 10 total connected accounts.
Hootsuite is super user friendly and offers a free version with the same limitations as Buffer (10 scheduled posts, 1 user, 3 accounts). Paid plans start at $19 per month and allow 100 scheduled posts and 10 total connected accounts. Hootsuite is also great for monitoring mentions across social media or following certain keywords.
Tailwind was created to optimize social media scheduling for image-oriented sites. Originally, it only worked with Pinterest, but now they offer an Instagram scheduling option, as well. Tailwind is definitely the best option out there for monitoring and scheduling Pinterest and Instagram and has a free trial of 100 pins/images for each account before you have to upgrade to the pro accounts which are $9.99 per month per account.
MeetEdgar was the first social media scheduling tool to allow you to recycle your evergreen content by saving timeless posts to a queue that the app pulls from when scheduling content. MeetEdgar is social media scheduling on steroids, and it’s well worth the cost if your budget can afford it. They do not offer a free plan, and starting at $29 per month, this platform may not be the best option if you are a small business looking to schedule a handful of networks. But if you are a social media strategist looking to really take advantage of your library of online content, MeetEdgar will help you do it.
Looking for a less expensive version of MeetEdgar? SocialPilot also allows you to repeat posts, though it has to be done manually. SocialPilot doesn’t offer a free version, but you can get a 14 day trial to test out their services. Plus, you can connect up to 10 accounts, share 50 posts per day, and schedule 1000 posts for as low as $10 a month.
Bonus: IFTTT & Zapier
Looking to automate parts of your social media schedule and can’t find the right tool to do it? IFTTT and Zapier are both tools that allow you to create “if this, then that” rules to connect your favorite websites and accounts. Using these tools, you can post to Twitter every time you share a new Instagram photo or automatically tweet whenever a customer places an order from your website. IFTTT is great for managing simple connections (and it’s free). Zapier can do very complex connections and integrates with a wide variety of business tools and softwares like Quickbooks, Wordpress, Shopify, Slack, Trello, Base, and Zoho.
Looking for more tools to improve your marketing strategy? Or maybe you’re already a pro and want to be included in our list of the best digital agencies in the country. Get in touch!